Enriching & Evolving the Post-Purchase Experience

| MCM staff

Develop a comprehensive and profitable approach when marketing to your customer after they buy. Understand how consumer behavior has evolved to include multiple devices and shorter attention spans and gain insight into ever-changing consumer behavior while collecting order-related data.

Technology Roundup: 3PL and Fulfillment Service Guide

| Curt Barry

An increasing number of merchants both large and small are looking at Third Party Fulfillment (3PF) as an option to avoid having to increase the size of their warehouse facilities, expand staff and invest in the technology and systems they need to service the direct-to-customer channels.

J.C. Penney’s Web Sales Dropped 33% in 2012

| Tim Parry

The $1.02 billion in ecommerce sales for the year were the lowest for JCP since 2005, when it became the first retailer to break the $1 billion mark in online sales. Will the March 15 launch of Canadian fashion line Joe Fresh, and a revamped home store in May, help JCP differentiate itself online?