Baby steps toward brand innovation
Remember the truth-or-dare games you played in grade school: I dare you to leave a note in Eddie’s locker! or I dare you to call Bobby’s house! Those
News
Second Quarter Seriously Good for Business
WHAT A DIFFERENCE A YEAR MAKES. The publicly traded merchants tracked by Multichannel Merchant last year all posted revenue declines, and only two recorded
Best Bets for Promoting E-gift Cards
If you’re going to embrace the growing e-gift-card business, you need to augment those efforts with the proper marketing program. Lauren Freedman, president
We Got Our Mullet Back
We received an awesome promotional product this summer a mullet wig, courtesy of font management and digital asset management software developer Extensis.
HOW LINKEDIN HELPS TRAINER’S WAREHOUSE ENGAGE CUSTOMERS
LIKE MOST MERCHANTS, TRAINER’S WAREHOUSE has found that some social media tactics work better than others. So what’s been successful for the training
PRC Rejects Proposed Exigent Rate Hike
The Postal Regulatory Commission today unanimously rejected the U.S. Postal Service
Urban Outfitters CEO on Business, Brands and Blogs
Lifestyle apparel and home decor merchant Urban Outfitters seems to do everything right. But like many multichannel, multititle retailers, Urban Outfitters has struggled with channel competition.
The Customer is King: National Geographic School Publishing’s Approach to Customer Service
Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality
J.C. Penney Quitting Catalogs
Spokesperson Darcie Brossart says J.C. Penney will instead distribute “look books.” These resemble catalogs but carry less merchandise, have no catalog item numbers and refer customers to Penney