A great brand is one in which customers want to be a part of, according to one MCM Awards judge. The Spring 2009 edition of the Spanx catalog exemplifies this concept, and helped the marketer of bodyshapers, foundation garments and slimming intimate apparel win a Silver in the Apparel Over $20 Million category.
Green Mountain Coffee Roasters hopes to make a splash selling to small businesses with its new Business Coffee Express Website and catalog.
After Struggling with Declining Sales in recent years, the Benedictine monks of Saint Meinrad Archabbey who own and operate religious gifts marketer Abbey
Why Should You Tweet? It’s a great way of finding out what others in your field are up to; it helps you meet new contacts; you can alert people to what’s
After Conducting Considerable Research and listening to customer feedback, Fat Brain Toys launched a print catalog. The specialty toy retailer in June
Signature Hardware, A Direct Merchant of antique-style reproduction fixtures for the home, has expanded its merchandise line to include outdoor furniture.
Relaunched Gifts and Gadgets Merchant The Sharper Image in June mailed a 68-page gifts catalog. The company plans a total of five catalog mailings for
The Direct Marketing Association is Suing Colorado over the state’s new out-of-state sales tax laws. The DMA at press time expected to file its suit in
I Keep My Postal Carrier in Good Shape with the number of catalogs she delivers to my house every day. I’m a frequent catalog shopper and a mail order
Consumer and Business Spending May Not quite be back to historic levels, but if the first quarter is any indication, the publicly traded merchants started