New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Every year it gets harder. No, it doesn’t get harder because we have fewer catalogs. It gets harder because it’s more difficult to isolate catalogs that
JUST AS THIS ISSUE WAS GOING TO PRESS we got word that John A. Greco Jr. had resigned as president/CEO of the Direct Marketing Association. My first reaction:
Here’s a genius idea to steal from Talbots. A few weeks before Christmas, a Multichannel Merchant staff member received a blank Talbots gift card with
Perhaps the best thing that can be said about holiday 2009 is that merchants get to compare it to holiday 2008 the worst season for retail sales in decades.
Have you checked out the Big Fat Marketing Blog (www.bigfatmarketingblog.com) yet? Here’s a recent post from Melissa Dowling as she looks at a new from
A TOAST TO BETTER TIMES IN BUSINESS I am elated to say good riddance to 2009 and ready to move out of recovery mode and really make things happen! It’s
MANY MAILERS WERE LEERY OF THE INTELLIGENT MAIL BARCODE (IMB) when the U.S. Postal Service began accepting mail bearing the new 65-bar barcode in May.
Every segment of the retail industry has peaks and valleys in its sales forecast: It