In Social Media, Point-of-View Equals ROI

| Drew Neisser

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this

Cause Marketing Creates a Buzz

| Tim Parry

Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …

Small-Parcel Shippers to Get USPS Rate Breaks

| Jim Tierney

The U.S. Postal Service has announced its 2010 parcel rate shipping prices to take effect Jan. 4, coinciding with rate changes made by FedEx and United Parcel Service. The overall average price increase will be 3.3% for Priority Mail.

Williamsburg Returns to QVC Airwaves

| Jim Tierney

After making its debut on QVC this past February, Williamsburg is back on the air at the home shopping channel. The gifts and home decor cataloger filmed a QVC episode on Nov. 5. Holiday was the theme of the Nov. 5 show, which focused on items for gift …

Cabela’s Sells Off Wild Wings Unit

| Tim Parry

Outdoor sporting goods and apparel merchant Cabela’s has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The deal closed on Oct. 30, and terms of the deal were not disclosed.