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The Vitamin Shoppe has promoted Lou Weiss to the new position of chief marketing officer. Weiss had been president of Gaiam Direct. Charming Shoppes hired

While This May Seem Like an Urban Legend, there was a time when the default rate, or unknown keycode capture rate, was 4%. I recall about 15 years ago

With sales not coming in the way they used to, most multichannel merchants today have to cut costs. Negotiating parcel contracts can yield serious savings,

After weeks of poring over print catalogs and evaluating Websites, the judges have selected the finalists in MULTICHANNEL MERCHANT’S MCM AWARDS. The judges

Charming Shoppes Announced in January that it would be discontinuing its Lane Bryant Woman catalog after a little more than a year in the mail. Now Charming

Recycling Choices For the Greener Good How to choose the right mix of recycled paper for your catalog

The What if factor can be a barrier to an order. But it has a secondary cutting edge: It can be the cause of returned merchandise. That double edge cuts

If there’s a bright side to the global recession for print catalogers, it’s that paper prices are down. After six straight quarters of increases, paper

Small Parcel Shippers Shocked by USPS Rate Hike AmeriMark and Movies Unlimited and Miles Kimble

If You Thought the 18% drop in paper demand in the fourth quarter of 2008 was bad, the 26% decline in January beat all records, says John Maine, vice