ComScore Says Holiday E-Commerce Down 3%

| Tim Parry

Although online spending reached $25.5 billion this holiday season, it was down 3% compared to the same shopping days in 2007, according to data compiled by online purchasing behavior monitoring company comScore. This marks the first time comScore has seen negative growth rates for the holiday season since it began tracking e-commerce in 2001

Layoffs Likely for L.L. Bean

| MCM staff

Although L.L. Bean was still taking Christmas orders up until noon on Dec. 23, the apparel, outdoor gear and home goods cataloger had by then already declared this year a bit of a bust.

Fine-tune Your Fulfillment

| Steve Trollinger

Multichannel marketers must delicately balance producing cash flow and generating profit–two activities that are often at odds with one another. When times are tough, you have to look over your profit-and-loss statement to see where you can improve.