Boca Java Buys Cafe Belmondo

| Jim Tierney

Boca Java, an Online Gourmet Coffee Marketer, has Acquired several key assets of Web coffee merchant Caf Belmondo from The Thompson Group. Terms were

Divide and conquer

| Tim Parry

You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need

July Mailing Take Swing Upward

| Tim Parry

Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service

A Kick for Clutter Comment

| MCM staff

I was More Than Surprised to Read in Multichannel Merchant’s August Catalog Tracker (May Mailings plunge) that Mailbox clutter seems to be clearing out.

Orchard Brands Buys Crosstown

| MCM staff

The Orchard has a Few New Branches Multititle mailer Orchard Brands, a Golden Gate Capital company, last month agreed to buy most of the Crosstown Traders

Circ Cuts Yield Savings for Sonoma

| Jim Tierney

Kitchenware/home decor cataloger/retailer Williams-Sonoma has launched a catalog circulation optimization strategy to reduce costs and refine its marketing focus. And it