ACMA forum

| MCM staff

The American Catalog Mailers Association held its first National Catalog Advocacy & Strategy Forum in Washington June 26-27, and Multichannel Merchant was there. Here’s a roundup of our coverage

Letter

| MCM staff

A PICTURE’S WORTH A THOUSAND DOLLARS I found the June article Three Tips For Tough Times by Steve Trollinger very interesting and informative. I specifically

What’s new in stock

| Jim Tierney

Buying catalog paper hasn’t been fun for a while. For one, prices keep heading up the third quarter marked the fifth consecutive hike in paper costs.

Going organic

| Kevin Rourke

The fast-paced world of search engine optimization changes in the blink of an eye: What was once thought a viable tactic becomes obsolete faster than

Going through sizable changes

| MCM staff

Notice anything different? After kicking the idea around for years, we’ve finally taken the plunge and changed from a tabloid to a standard size. We’ve

Correction

| MCM staff

In the July article Packaged Goods, we listed the incorrect measurements for parcels subject to dimensional weight billing. To clarify, if the measurements

Recipe For Disaster

| MCM staff

Most food gifts catalogers are usually giddy with anticipation this time of year as they gear up for the season that typically brings in the lion’s share