BlueSky’s collapse causes nonprofit fiasco
The collapse of direct marketer BlueSky Brands has delivered a bruising black eye to several of the most venerable nonprofits in existence and left them
News
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
A faint fourth quarter
For many of the nine publicly traded business-to-consumer merchants tracked by Multichannel Merchant, 2007 went out with a whimper. Four of the nine companies
Sale or sink for Red Envelope
Red Envelope warned in February that it had only enough money to operate the business through June. But at press time it was looking like the gifts cataloger
Backword
LOOKING BACK Mourning The Paragon In all the excitement of Multichannel Merchant’s 25th anniversary this year, we’ve been combing through back issues
Letters
Seeing red over green groups A growing number of direct marketers have taken notice of the DMA’s 2007 Resolution Asserting Environment Leadership and
Hale Groves parent buys Pittman & Davis
Southern Fulfillment Services (SFS) has acquired Pittman & Davis, a catalog and Internet company offering fruits and gourmet foods. Terms of the deal,
System helps Art of Shaving grow
While many retailers reported soft sales last year, multichannel merchant The Art of Shaving grew a record-breaking 62% in 2007. The marketer of upscale
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
Sears Eyes Teen Girls with Prom Site
Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant