Movers & shakers

| MCM staff

Celebrate Express, a Seattle-based multititle mailer, has named Kevin Green CEO/president. Green was previously executive vice president/chief marketing

METHODOLOGY

| MCM staff

On May 4, Prism Business Media e-mailed 8,460 subscribers of Multichannel Merchant and Direct, selected on an nth-name basis, an invitation to an online

Lerner becomes Metrostyle

| Jim Tierney

Billed as the new face of Lerner catalog, Metrostyle will also become the new name of the women’s apparel catalog next year. Metrostyle is part of New

It’s the user, stupid

| Ken Magill

Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll

Spring doldrums

| Sherry Chiger

The sluggishness of spring fever seems to have infected the catalog industry. For the second month in a row, Catalog Tracker received fewer consumer books