Live from DMDNY: Little Things Mean a Lot to Web Conversion
Too many marketers lose sales because they think of their landing pages
News
Henry Schein to Buy Three Darby Assets
Medical and dental giant Henry Schein just got a little bigger. On June 21 the $4.6 billion merchant said it would acquire three divisions of Jericho, NY-based Darby Group Cos. for $51.5 million
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
Paper Prices Continue Climb
Prepare to spend more on your catalog paper: Wisconsin Rapids, WI-based Stora Enso North America has announced a $2 per hundredweight (cwt) increase on its Productolith, LumiArt, and Orion coated freesheets and all private-label web offset papers. This comes just a few weeks after International Paper and Fraser Papers,
List Providers Just as Liable for Deceptive Marketing
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
DMA Releases Affiliate Marketing Guidelines
The Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks.
Legislative Update: Strengthening Port Security
The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). The act focuses on enhancing the security at U.S. ports, preventing threats from reaching the U.S., and tracking and protecting containers en route to the country.
Supply Chain Evolution: Survival of the Fittest
There has been much debate in the logistics community about the lifespan of supply chain networks under the pressure of rapidly changing global markets. Some experts have gone as far as saying that very few networks are good for more than about twelve months.
Measure for Measure—Shipment Beats Delivery
What’s the better benchmark when it comes to shipping the customer’s goods? Is it when the order ships or when the order is delivered? It seems not even distribution center managers can agree. According to a recent survey by the Warehousing and Education Research Council (WERC) more distribution center managers measure