State of the union on reform
According to the Mailers Council’s executive director Bob McLean, the status of postal reform has not changed much in recent weeks. The only significant
News
Mexico’s Liverpool launches U.S. site
Mexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that
6 tips for selecting a printer
Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on
From print to screen
With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually
Plain speaking about the Postal Service
Eschew obfuscation: That’s an ironic instruction long beloved by journalism teachers. In plain English, it means, well, to speak in plain English. Clearly
A taxing concern
For nearly 15 years the law of the land has been clear on the issue of use tax. In 1992’s Quill v. North Dakota, the U.S. Supreme Court ruled that remote
TALES FROM THE FRONT
Venus models don’t wrestle with this offer We’ve said it before, but you never know where catalog modeling might lead you. According to newsletter Wrestling
Movers & shakers
W.W. Grainger, the Lake Forest, IL-based industrial distributor, has promoted James T. Ryan to president. Ryan was most recently group president for the
WHERE ARE THEY NOW?
Then: British broadcaster BBC released the BBC America Shop print catalog in September 2001, three years after it launched its BBC America cable-TV network.
Model citizens
In the Creative Intensive session titled Persuasive Photography and Compelling Copy Without Blowing Your Budget or Your Cool, Kevin Kotowski and Janice