State Kids’ No-E-Mail Bills Dead
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One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
Tips for Attaining Measured Online Growth
The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier in the dot-com revolution
Calculating the Profitability of Incremental Catalog Pages
Catalogers maximize profitability by adding merchandise until they
Live from the National Postal Forum: Expanding the Value of Mail
Orlando, FL–On day two of the 2006 National Postal Reform, USPS chief marketing officer Anita Bizzotto and chief operating officer Pat Donahoe made their case for the value of hard-copy mail in an increasingly e-centric environment.
Live from the National Postal Forum: USPS to Ask for Rate Hike Within a Month
Orlando, FL–Addressing the 6,500 attendees of the National Postal Forum on Monday morning, Postmaster General John
Cleaning up catalog spoilage
Many merchants strive to keep mailing costs in check by decreasing overall catalog weight. But paper basis weight and finish play an integral role in
A Little Means a Lot
In her article Little Improvements Mean a Lot, author Karen M. Kroll details how today’s robust order management systems give marketers
Conversion, Carts and Coupons
The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the
WHERE ARE THEY NOW?
Then: After 27 years in business, Highland Heights, OH-based gifts retailer Things Remembered mailed its first catalog in 1998. The wedding-oriented catalog