NEW WEB CATALOG

| Mark Del Franco

Bread of Life Bakery In a case of divine inspiration, Glenn Crowther was returning from a religious retreat five years ago when he heard a calling to

backword

| MCM staff

Bass Pro reel committed to troops Outdoor products cataloger/retailer Bass Pro Shops is doing its part to support the troops. The Springfield, MO-based

EToys gives birth to spin-off

| Mark Del Franco

Building on its online Birthday Club reminder service, Denver-based eToys launched a 68-page catalog of children’s party supplies in January. The Birthday

Gut instincts

| Sherry Chiger

Freud didn’t know what women wanted, but I can tell you what a significant portion of baby-boomer women want: clothes that make them look thinner. I don’t

Franklin Covey big on bags book

| John Fischer

After what senior director of catalog marketing Eric Bright calls several tough years, Salt Lake City, UT-based productivity tools merchant Franklin Covey

LETTERS

| MCM staff

Yay e-mail append article I just read Mark Del Franco’s January cover article, Risks and rewards of e-mail append, with great interest. As a player in

Split decision

| Ken Burke

In science-fiction movies, all the best computers talk intelligently to their users, listing their options and the relative chance of success of each.

Lab Safety Supply buys Rand

| Tim Parry

W.W. Grainger is growing again. The Lab Safety Supply subsidiary of the maintenance, repair, and operation supplies giant announced on Jan. 31 that it

the Paper Chase

| Jim Tierney

One thing is for sure when you decide to mail a catalog: You’re going to need to buy paper. When you first start out in the business, you may opt to buy