How to Tell If a List Is Exhausted

| Bill Singleton

Welcome to the new monthly column from Bill Singleton, president of Algonquin, IL-based consultancy Singleton Marketing. You find what appears to be the perfect list to help you reach a target group. You mail a test quantity and get great results. In …

Pandora’s Site Is Recommended Listening

| Brian Quinton

With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

Ice.com Blogs the Bling

| Brian Quinton

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for marketing their wares or for spidering by the search engines. But don

Fruitful 2Q Sales for Harry and David

| MCM staff

Second-quarter net sales at Harry and David Holdings rose 8%, to $362.4 million for the 13 weeks ended Dec. 24. But net income fell to $49.1 million from $69.6 million a year earlier, due largely to a higher tax rate.

Things Remembered on the Block

| Jim Tierney

Italian eyewear group Luxottica hopes to sell the Highland Heights, OH-based gifts cataloger/retailer Things Remembered in the next four months for about $180 million.

For Postal Reform, It’s Hurry Up and Wait

| John Fischer

Just one week after the Postal Board of Governors proclaimed its opposition to reform bill S.662, word around Washington is that the Senate will likely pass the bill by Friday. But it could still take months for the bill to become law–not that that