Five Mistakes That Will Doom Your WMS Implementation
In the course of implementing numerous warehouse management systems (WMSs) and other software applications over the years, I
News
RedEnvelope Chief Executive Resigns
Alison May, the embattled president/chief executive at $96.5 million San Francisco-based multichannel marketer RedEnvelope, announced her resignation on Jan. 24.
OfficeMax Outlines a Turnaround
Two years after the former Boise Cascade Corp. acquired
EToys Launches Birthday Catalog
Building on its online Birthday Club reminder service, Denver-based eToys has launched a 68-page catalog of children
2005 a Record Year for CDW
For Vernon, Hills, IL-based computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including fourth-quarter and full-year sales and income.
Individualized Click Behavior Available for Marketing Lists
ResponderInfo.com has been developed to help direct marketers receive behavioral information of its target audience’s online habits. Read on to find out the benefits of the Web-based program.
The Case of the Missing Customer
Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.
Bleep Your File Before You Bleep Your Customers
Not all CSRs are angels, as marketing consultant Bill Singleton found out throughout his career. Find out what he says multichannel merchants should do with their databases to ensure angered CSRs aren’t slipping unsavory words into your lists to get avenge unhappy customer experiences.
Consumers Want Privacy—and No Questions About Weight—from Loyalty Programs
Consumers state they are willing to share only a small portion of the personal information that retailers need to develop traditional loyalty programs, according to a report released by the National Retail Federation last week. But at least one loyalty marketing guru thinks the results can be thrown out the window.