New York–The National Retail Federation (NRF) said the retail industry saw better-than-expected sales for both the year 2005 and the 2005 holiday season. But it sees a slowdown for retail in 2006.
New York–The gravestone on the fourth slide of Forrester Research vice president Carrie Johnson’s presentation at the National Retail Federation’s annual convention Monday was the proverbial picture that said 1,000 words. Online Retailing, it declared, is dead. Long live Multichannel Retailing.
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
Nearly three out of four direct marketing companies plan to add staff during the first quarter, according to the latest employment survey conducted by Owatonna, MN-based search firm Bernhart Associates Executive Search.
New York–As a kid, learning to play together wasn
Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, but add that that their technology and legislative issues remain unsolved for many.
A lot has changed in the marketing industry since Leon Henry started his business in 1956, especially the acceptance of insert media as a form of marketing. But 50 years on, Henry, founder/president of the Hartsdale, NY-based list firm that bears his name, says he doesn’t know the tactic’s future.
In the same Jan. 12 press release in which it announced a 12% rise in holiday sales, Williams-Sonoma said that it would phase out its Hold Everything brand.
As if online marketers didn