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More Actionable Tips for Boosting Last-Minute Web Sales
There are still more than three shopping weeks till Christmas, which means there
Live from ECMOD: B-to-b from Blah to Bravo
London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
Catalogs as Portal: Why You Should Keep On Mailing
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
“Cyber Monday” Traffic Spikes
Traffic at online shopping sites was 15% higher on so-called Cyber Monday compared to Black Friday, according to a report from Nielsen/NetRatings.
FTC: ISPs Better at Blocking “Harvesters”
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
Black Friday Postmortem
Now that the takings from the first post-Thanksgiving weekend have been tallied, the question is: Did the holiday shopping season get off to a good start? The answer depends on whom you ask.
Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
Live from ECMOD: Dying to Get Off U.K. Lists
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
Live from ECMOD: Checking into Hotel Chocolat
U.S. marketers aren