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Live from DMA05: No-Nonsense Tips on How to Increase Web Sales
Atlanta–Sending e-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales. That was one of the more eye-popping tidbits in the presentation
Live from DMA05: The Write Stuff
Atlanta—If you’re thinking about writing a blog to promote your company, consultant Jon Roska has some advice for you: Don’t.
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Solid Third Quarter for CDW
Vernon Hills, IL-based computer reseller CDW Corp. (Nasdaq: CDWC) posted a 12% rise in third-quarter net income and an 11% jump in third-quarter sales.
Financial Reports: Mattel, Grainger
Despite a 12% rise in American Girl sales, Mattel’s third-quarter income fell 12%. MRO supplier Grainger had better news to report, in part because of strong growth within its Lab Safety division.
Live from DMA05: Playing to Wynn
Atlanta–The secret to Steve Wynn’s success? The truth. “The only way to get someone like me where I want to go is the truth,” the Las Vegas hotel king and chairman of Wynn Resorts told attendees during his keynote address at the Direct Marketing Association here on Oct. 17.
Home Depot Gets Inspired with New Catalog
You probably don
Holiday Sales Prognosis: Great Online, Modest Overall
Online retail sales for the fourth quarter will hit $26.2 billion, a 21.9% increase over last year, according to a report issued this week by online research aggregator eMarketer.