Honor roll
Pet supplies cataloger Doctors Foster & Smith donated $10,000 in cash to the Red Cross and $100,000 worth of pet food and carriers to the Houston SPCA
News
When a DC goes bust
The former clients of third-party fulfillment provider iFulfill.com know firsthand the value of networking. Thanks to communication between online shopping
‘Tis the Season for Conversion
The standards that customers consider a given in today’s multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return
Playboy gears up catalog launch
Men definitely won’t be reading Playboy’s newest publication, Gear Up, for the articles. Rather, they’ll be looking through it for masculine gadgets and
What’s new? Not much
After five consecutive months of declines, year-over-year catalog volume rose in July barely. Catalog Tracker, a service of Greenwich, CT-based list and
To test or not to test?
Companies are increasingly turning to skill and behavioral assessment tests to ensure successful hires, according to Dr. Katherine Jones, an analyst with
I spy a new catalog
Always dreamed of being a spy? The Washington-based International Spy Museum has made that dream a little easier to reach with the launch of a catalog
Staffing the store
As a direct marketer, you don’t have to worry about store layouts, shoplifters, or point-of-sale displays. But once you add retail to your channel mix,
Post-Katrina plans
After Hurricane Katrina devastated the Gulf Coast in late August, marketers had to quickly adjust their mail plans to avoid dropping catalogs into flood-ravaged