Williams-Sonoma and CBS Cook Up a Deal
San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season
News
Black Box Launches Resale Division
Computer networking supplier Black Box Corp. has launched Black Box Resale Services, which will buy, refurbish, and resell voice and data communications equipment.
Further Delays Haunt Hanover in 10-K Filing
Waiting for Hanover Direct
Financial Reports: Aramark, PC Mall, Sportsman’s Guide, eCost.com
Sales down but operating income for for Aramark’s direct division, while it’s the opposite scenario for PC Mall, and nothing but good news for Sportsman’s Guide.
July Sales Roundup
For most of the cataloger/retailers tracked by MULTICHANNEL MERCHANT, July direct sales growth outpaced store growth
Maximizing the Performance of List Continuations
Expanding your market is a must. Therefore it is important to continue to test lists. At the same time, it is cost-effective to do everything you can to maximize the performance of list continuations. Here are a few tips to help you do just that:
Translating List Rental
When mailing internationally, there are several list-specific differences to bear in mind. Mark Bridges, vice president of the international division of Hackensack, NJ-based list services firm Mokrynskidirect, and Douglas Sacks, senior vice president of Wethersfield, CT-based list services firm Infocore, discussed a number of them during a List Vision roundtable.
Continuity Clubs Are Not Dead
Reports of the demise of the continuity club are premature, at least according to Seth D. Radwell. The president of New York-based e-Scholastic and executive vice president of Scholastic gave the opening keynote presentation,
Cutting Costs with Add-a-Name
Want to get more catalogs in the mail? Try asking your service bureau or your printer about an add-a-name service.
Meads Out as CEO of Lands’ End
In February 2004, Mindy Meads was promoted to CEO of Dodgeville, WI-based Lands