News

There are plenty of best practice lists to check off in the jungle of trade e-mails and publications in our in-boxes and mailboxes every day. List prospecting, co-op databases, e-mail segmentation recommendations, and affiliate opportunities are valuable, but they

The following is an excerpt from the Direct Marketing Association’s 2005 Customer Prospecting and Retention Report. David Shepard, president of Dix Hills, NY-based David Shepard Associates, developed and analyzed the results for the DMA. To learn more about the report, visit www.the-dma.org.

Want to improve your marketing costs and boost profitability? Try using a model built around recency, frequency and monetary (RFM) segmentation, says Bill Singleton, president of Algonquin, IL-based consultancy Singleton Marketing.

Catalog remails enable a mailer to spread out the fixed costs such as creative, photography, copywriting over more than one mailing, according to consultant Michael Grant, principal of Scarsdale, NY-based catalog consultancy Michael Grant Direct. Grant provides four strategies for using remails.

Change is good Changing the name of a magazine is often a risky venture. An editor certainly doesn’t want to alienate his or her core readership and early

Chicago-based menswear cataloger/retailer Bachrach Clothing appointed Larry Schechterman senior vice president/general merchandising manager. Schechterman

Beverly, MA-based women’s apparel cataloger/retailer Appleseed’s has signed a definitive agreement to acquire the brand name and customer list of rival