MediaBay goes digital
Trying to keep up with the changing technology and reverse a dozen years of operating losses, Cedar Knoll, NJ-based MediaBay is transitioning from selling
News
Cutting Down Prepress File Errors
In the decade or so since computer-to-plate (CTP) technology was introduced to the catalog industry en masse, catalogers have gotten used to better, faster,
New lists
Active Mailorder A cataloger of skateboarding gear and apparel, Active Mailorder has nearly 124,500 12-month buyers. Customers, who are primarily in their
EasyAsk the answer for HP
Realizing there’s more than one way to ask for a printer, a laptop, or other electronic gadgets, Palo Alto, CA-based computer manufacturer/marketer Hewlett-Packard
SC paper makes Flor shine
Two years after launching its catalog, Chicago-based floor covering merchant Interface Flor changed its paper stock and reduced its trim size to better
Live it up with lifestyle copy
The old Sears catalog and the Alden catalog and the Montgomery Ward catalog were all things to all people. What these catalogs have in common is that
E-COMMERCE
Remember those fears that e-commerce would cannibalize other channels? Remember how companies siloed the running of their Websites, to the point of even
Charming deal for Crosstown
Mergers and acquisitions continue to heat up, but in the latest big industry deal, a private equity firm is the seller, not the buyer: Bensalem, PA-based
TIDBITS
Get engaged! Your employees don’t have to marry their jobs, but they should be engaged with them, counsels Roger Herman of The Herman Group, a management
Movers & shakers
San Francisco-based home furnishings cataloger/retailer Design Within Reach appointed Ken La Honta chief financial officer. He was most recently controller