Metamorphics Media Launches Gay and Lesbian Database

| MCM staff

Finding enough gay and lesbian lists to rent has been a challenge for marketers. While there are about 15 million identified gays and lesbians in the U.S., the names of only about a third of them are available for rental or exchange.

I-Behavior Receives Patent

| MCM staff

Harrison, NY-based database marketing services I-Behavior was awarded a U.S. patent for its cooperative database software. The company says that Dynamic Data Link software is capable of accurately integrating online and off-line buyer records. The database consolidates the

Will Your Prospect List Fail? Consult Your Broker Report

| MCM staff

To guesstimate the effectiveness of a new rental list, take a look at the broker report, suggests Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics. Specifically you should look at the gross-to-net percentage: the number of names dropped in the merge/purge because they duplicate names found on other lists in the merge.

Nonprofit Mailers Get a Win

| John Fischer

Senior postal officials gave nonprofit mailers a big boost in protecting their ability to send personal communications at lower rates. Effective June 1, nonprofit mailers will be able to send mail to prospects, constituents, members, and donors at the nonprofit standard rate