News
Day-Timers Launches Consumer Catalog
CATALOG AGE has learned that East Texas, PA-based business-to-business cataloger Day-Timers mailed 100,000 copies of its first consumer catalog, Dorney
DoubleClick To Be Acquired by Hellman & Friedman
On April 25, New York-based DoubleClick has signed a definitive agreement to be acquired by San Francisco-based private equity firm for $8.50 in cash for each share or $1.1 billion. The transaction is expected to close in the third quarter.
Getting Bigger Response from Small Businesses
The business owners who make up the $3.9 trillion small-business market behave differently from consumer shoppers and corporate buyers, says Stephen Diorio, a partner in Westport, CT-based marketing company Profitable Channels. They generally don
A Tale of Two Databases: Marketing and Operational
In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.
Early Result Analysis for Early Birds
Chances are you need to make decisions regarding your next mailing before a majority of the results from your most recent mailing are in. Fortunately,
Heirs Put Tog Shop, A.B. Lambdin Up for Sale
The heirs of Tog Shop founder Emory Rylander, who started the catalog in 1950, have put the family business up for sale. And according to Carl Tott, president of the Americus, GA-based cataloger/retailer, a party is already working on an agreement to acquire the Tog Shop catalog.
Live from Direct Media Mailers Conference & Co-op: Prime the Pump
Finding the most qualified prospective customers is only one aspect of marketing success. “A target may not be interested just because he
1-800-Flowers.com Reports a Loss
Due to increased operating expenses and lower gross profit margin, Westbury, NY-based flowers and gifts marketer 1-800-Flowers.com (NASDAQ:FLWS) posted a net loss at $2.0 million for the quarter ended March 27, compared with net income of $1.9 million last year.