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Understanding “Cross-Media” Database Marketing
When it comes to database-driven multichannel marketing, it is essential to understand and manage the combined, or
The Rules of E-mail Engagement
Each communication/campaign should be assigned a very specific objective: sales, education, relationship-building, customer service, what-have-you. Once you
The Web as Lead Generator
Marketers often mistakenly ask for the sale on the first communication with a prospect without knowing anything about the person. The need to hit aggressive revenue numbers leads them to forget about
NOVO 1 Adds Michael Frantz as Executive Vice President – Marketing Services
New Position Oversees the Market Research, Target Marketing and
Direct Marketing Production Business of NOVO 1
Melissa Data Partners with Intelligent Direct to Offer Customized Business Maps
Specialized ZIP Code maps can help nearly every type of business manage their influence in a specific market area.
The Raymond Corporation Leads Industry In
GREENE, N.Y.
The UPS Store #0995 “Gold Shield” rates
UPS Global Network
at highly competitive