Companies Ill Prepared to Make Sourcing Shift to China, India, Survey Finds

| Barbara Arnn

Management consulting firm A.T. Kearney has released its study “2004 Assessment of Excellence in Procurement,” which tabulates results from procurement and supply chain executives in 275 companies across 25 industries. Overall results show that the trend toward a rising level of sourcing from “low-cost” countries has continued for the last ten years, and respondents to the study indicate that this trend will probably continue for several more years into the future.

Specialty Catalog Sold to Equity Firm

| Mark Del Franco

Brockton, MA-based Specialty Catalog Corp., whose titles include wig catalogs Paula Young and Especially Yours, has been sold to Toronto-based private equity firm EdgeStone Capital Partners. Terms of the deal were not released. New York

7 Steps to Better Deliverability

| MCM staff

The cost of poorly addressed mail is absolutely staggering, says Michele Salmon, a consultant with San Rafael, CA-based consultancy Lenser. Marketers should be taking advantage of the many tools have been developed for cleaning addresses before mailing.

Sophisticated matching and cleansing products that will correct the city, state, ZIP combination and apply a ZIP+4. The National Change of Address (NCOA) processes and updates records of people who have moved. (Note: NCOA does not change bad addresses of those who have not moved.)

E-mail Trends: Bye-Bye, Batch-Mailing

| MCM staff

Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.