News

By placing inserts in outgoing packages, co-op mailings, billing statements, and in catalogs as blow-ins or bind-ins, marketers have been able to effectively bridge the gap between the high cost of direct mail and their ever-expanding need to put the right offer in front of prospective buyers

During the past few years, the use of rented lists has tumbled as much as 40%, estimates Stephen R. Lett, president of Bethany Beach, DE-based consultancy Lett Direct. But there is still plenty you can do to maximize the amount of list rental income you can generate; here, Lett offers eight suggestions:

On Feb. 2 you can see the groundhog in Punxsutawney, PA, but you might not see Edgewater, NJ-based multititle cataloger Hanover Direct on the American Stock Exchange.

Merrimack, NH-based computer cataloger PC Connection (Nasdaq: PCCC) reported a healthy increase in its bottom line. Net income for the year ended Dec. 31 was $8.3 million, up 41%

Bankrupt Spiegel Inc. plans to officially put its Eddie Bauer division up for sale again as soon as it files its reorganization plan, according to published reports.

Vernon Hills, IL-based computer reseller CDW continues to churn out double-digit growth on the top and bottom line.

The Conference Board’s consumer confidence index picked up from 102.7 in December to 103.4 for January, while the present situation index increased to 110.9 from 105.7.