Now’s the Time to Reduce Inventory Levels

| Jeff Morris

With the New Year here and the Christmas rush over, now is the perfect time to bring inventory levels down. According to Distribution Digest, a good way to accomplish that is to lower your level of service. While that may also sound like a good way to lower your level of business, the Digest claims it can be done without driving customers away — and that offering too much service can result in storing more inventory than needed.

Viva Terra Goes for the Green

| Heather Retzlaff

With American culture embracing organic food and hybrid cars, Bob Perkowitz, a board member of the Sierra Foundation and the Environmental Defense of North Carolina, thought that the time had come for a catalog selling high-quality environmentally friendly home products.

E-mail Trends: Bye-Bye, Batch-Mailing

| MCM staff

Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.