List Selection 101
What location is to real estate professionals, list selection is to direct marketers.
News
New Bill to Spur Japanese DM Growth
Marketers with experience in building businesses in Japan know that one of the greatest challenges is customer acquisition. But a recently passed Japanese law should make prospecting easier.
Moving the Needle
Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics, defines
When Analyzing List Performance, Exclude Fixed Costs
Want to more accurately analyze the performance of a list? Try excluding your fixed catalog costs such as creative, photography, and copywriting, says Michael Grant, president of Scarsdale, NY-based consultancy Michael Grant Direct:
SEM Pays Off Despite Cost Hikes
The cost of search engine keywords increased 26% in 2004, according to a survey of 288 search engine advertisers and agencies conducted on behalf of the Search Engine Marketing Professional Organization (SEMPO).
Old Glory Founder Buys Back Catalog Business
You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties
Online Searches Lead to Offline Purchases
Consumers thinking about buying a computer or electronic product obviously are not making snap decisions; they like to have time to think. That rather intuitive conclusion is confirmed by a comScore Networks (Reston, VA) study revealing the impact of search engine usage on the online and offline buying process. The study, sponsored by the Overture division of Yahoo!, analyzed the timing of search engine usage and the role of different search term categories in the shopping process among consumers searching for electronics and computer products.
Five Tips to Get the Most Out of Outsourced Staffing
It’s become a familiar mantra: reduce costs, improve productivity, improve ROI. Michael Miles, president of Staff Management, a provider of vendor on premise staffing and management solutions, says that while many companies handle staffing in-house, HR is an important area that, if not properly executed, can create a great deal of wasted management time and unnecessary expense. By outsourcing the recruiting and staffing process to experts, Miles suggests, many companies can maintain a better workforce, reduce high recruitment costs and improve ROI.
What are You Doing to Turn Away Customers?
“Absolutely nothing!” You respond indignantly. “Why would we want to turn away customers? We do everything we can to woo them!” Well, maybe not. You may have the best merchandise, … Continue Reading →