News

Everybody’s In on RFID

| Barbara Arnn

Even for those companies, still a majority, not immediately involved in the rush to implement RFID, that rush may be the harbinger of innovative ways to do business. For example, radio-frequency-based product ID and shrink management systems provider Checkpoint Systems has announced the organization of a network of companies interested in providing end users with compliance support for the Electronic Product Code, which represents the new RFID wave of product code numbers. T

Material in Motion at MHIA

| Barbara Arnn

The Material Handling Industry Association has been active in promoting both organizational and more public, commercial projects in the last few months.

Catalogs Beat E-mail as Web Catalyst

| MCM staff

Catalogs continue to outpull e-mail messages as the impetus to visit an Internet site, according to a survey by Peterborough, NH-based list firm Millard Group.

Tips for Mailing Overseas

| MCM staff

After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year

November Sales Roundup

| MCM staff

The publicly traded multichannel merchants tracked by CATALOG AGE got their first taste of Christmas during the November sales period. Though the direct units for the most part performed admirably, retail performance was another matter.

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