Toy Catalog Story

| Margery Weinstein

Toy cataloger Grandparent’s Toy Connection has a new name, Toyclassics.com, and new owners. Three former employees of now-defunct multititle mailer Rivertown

Lillian’s Latest Redesign

| Mark Del Franco

The icon has a new icon: Rye, NY-based industry stalwart Lillian Vernon Corp. is tweaking its catalog, reworking its Website, and even flaunting a new

Healthcare Hardship

| Mark Del Franco

Lynchburg, VA-based McFeely’s Square Drive Screws is typical of most smaller catalog companies. Its owner/president, Jim Ray, is grappling with spiraling

Copernican Revolution

| Phil Terry

As we come to the end of 2004 and think about what we will do to improve our businesses in 2005, I have one New Year’s pledge I would like to ask each

List Challenges in Asia

| Margery Weinstein

One of the many hurdles to marketing in Asia is the lack of a mailing list industry. For instance, list rental simply doesn’t exist in South Korea, says

UPS, FedEx Raise Rates Again

| Mark Del Franco

Another year, another rate hike: Parcel carriers United Parcel Service and Federal Express are both raising rates on Jan. 3. Rates for UPS Ground, UPS

Staffing Up for Success

| Gina Valentino

Whether you’re launching a catalog or growing an established business, the question remains the same: Do employees equate to expenses or revenue? Creating