News

The primary question for today’s merchant is how to create a distinct style that will define who you are. In other words, if you want to be a successful

In a brand extension test, toys cataloger HearthSong bound a 16-page insert of children’s furniture into its second fall catalog, which mailed in late

With a new owner and a new lease on life, Petaluma, CA-based candles cataloger/retailer Illuminations is back in the mail. The company, which filed for

Third-quarter net income at outdoor sporting goods cataloger/retailer Cabela’s (NYSE: CAB) increased 61%, to $16.5 million for the three months ended Oct. 2.

United Parcel Service announced on Oct. 28 that it will raise rates Jan. 3. Rates for UPS Ground, UPS Air, UPS 3 Day Select, and U.S. international services will increase 2.9%.

As the country prepares to head to the polls, most catalogers are finding that their customers are still electing to buy.

Third quarter net income at Melville, NY-based Henry Schein fell 29% to $31.5 million, down from $44.3 million last year.

Viking Office Products, in conjunction with its parent company, $12.3 billion Delray Beach, FL-based Office Depot, is slowly outsourcing the handling of a portion of its incoming calls, a move that could mean closure for a number of the company

We all know the importance of conducting research before jumping headlong into a new marketing plan. But not all marketers know the true value of research nor how best to apply it.