Life from GIPC: User Experience and the Bottom Line
No one uttered the sentence
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Live from GIPC: Load Test Tips from Circuit City
Circuit City learned the art of testing its Website the hard way. In a session at Monday
Better Sales by Segmentation
“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions
Cost-Effective Ways to Acquire Names
Looking for less costly ways to acquire customers? What mailer isn
When RFM Isn’t Enough
Most mailers successfully mail their customer file via some form of recency, frequency, or monetary value (RFM) segmentation.
DMA Annual New Product Roundup
New Orleans–List and data services companies used the DMA 87th Annual Conference and Exhibition, held here last week, as an opportunity to unveil new products and services
In My Opinion: Is E-mail Finally Growing Up?
Is e-mail marketing on the cusp of growing up? Many organizations view their e-mail marketing program as having a single purpose.
Financial Reports: Amazon, PC Connection, 1-800-Flowers
Westbury, NY-based 1-800 Flowers (Nasdaq: FLWS), whose catalog holdings include country products cataloger Plow & Hearth and gifts title Popcorn Factory, improved its net loss on slightly higher sales.
Lillian Vernon Gets the Party Started
Pop singer Pink had a hit in 2002 with