News

CATALOG AGE learned that Salvatore Longo, president of Frankfort, NY-based safety supplies cataloger Northern Safety Co., has filed court documents to dissolve the partnership of the company, which he founded with his brother Ronald

Layoffs and hiring freezes within the direct marketing industry are at their lowest levels in four years

Hampstead, MD-based mens apparel cataloger/retailer Jos. A. Bank on Oct. 11 announced that it has signed on with TV home shopping channel QVC to launch a virtual storefront on QVC

With neither of the committee-approved postal reform bills scheduled for consideration by the full House or Senate as of Oct. 7, Direct Marketing Association president/CEO John Greco declared in an Oct. 8 e-mail alert to members that postal reform this year

September catalog sales ranged from the double

Anaheim, CA–After noting that it has a small portion of highly profitable customers and a small portion of destructive customers, St. Paul, MN-based Best Buy is beginning to use segmentation to boost its online and in-store sales.

Anaheim, CA–Innovation is the art of knocking off a great feature from your competitor?s site and mirroring it on your own, said Lauren Freedman, president of the Chicago-based E-tailing group, during an Oct. 6 session at Shop.org?s Annual Summit.