BENCHMARK 2004
An emphasis on all things digital was the trend once again among respondents to Catalog Age’s exclusive 2004
News
Mailing Secrets of the Business to Government
The U.S. government’s fiscal year ended last week. So now’s the time to work on boosting next year’s government sales.
Most business-to-business response lists
List Price Index: Pitfalls Remain in Consumer Sector
A study out last week suggests that the Can-Spam legislation and the ongoing controversy over Sender ID have contributed to waning interest among marketers in renting e-mail lists.
Holding Off on Florida Mailings
You can help the residents in areas still recovering from the season
What The New California Disclosure Law Means To You
Beginning in January, list owners will need to heed a new California privacy law. California civil code section 1798.83 will force companies that disclose consumers
Ben Silver Launches Women’s/Children’s Spin-off
In the two years since it introduced women
Neiman’s Newest Noel Offerings
You don
Live from NEMOA: Improving Online Sales
Want to improve your online sales? According to Ken Burke, president of Petaluma, CA-based Web development firm Multimedia Live, marketers need to begin to stray from the standardization of Websites because the e-commerce industry is in a bit of rut.