19 ANNUAL Catalog Awards
GOING FOR THE GOLD There’s always excitement in the air during an Olympic year, but at Catalog Age we have an Olympics of sorts every year: the Annual
News
Sears/Lands’ End Remains Work in Progress
A little more than two years since it bought Lands’ End, Sears is still working on how to make the most of its investment. After a gradual retail roll-out
The Insert Media and the Message
Insert media package inserts, bind-ins, blow-ins, and the like have long been considered the ugly stepsister of prospecting methods. One reason may be
Ikea Agita
You know how excited most kids get when they race downstairs Christmas morning to see the heaps of garishly wrapped presents under the tree? That’s almost
listings
NEW LISTS COFFEE PRODUCT BUYERS The more than 278,000 consumers on this list have bought gourmet coffee and coffee products from direct mail during the
Copy in the 2004 Annual Catalog
Why am I doing this? The catalogs on whose copy I’m commenting all are top of the heap, the 2004 winners of Catalog Age’s Annual Catalog Awards. In fact,
Martha Stewart Catalog to Close
As revenue at Martha Stewart Living Omnimedia (MSO) continues to tumble, the New York-based company announced on Aug. 3 that it would eliminate its catalog
The Dunnage Balancing Act
Using too much dunnage is a waste of money, of course. But skimping on packaging materials can be costly as well: Too many orders will be arriving to
Best Buy Mails B-to-B Book
Aiming to grab a greater share of sales from corporate customers, Minneapolis-based consumer electronics retailer Best Buy has launched a business-to-business
First Aid for Sales
For Tonawanda, NY-based Medco Supply Co., new product introductions and a greater presence at trade shows helped propel overall sales by 6%-8% this year