Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Hollywood, FL–After ZelnickMedia bought Lillian Vernon Corp. in July 2003, the parent firm has made it clear from the get-go that its goal for the 53-year-old gifts and housewares cataloger is to build the Lillian Vernon brand while maximizing the company
Hollywood, FL–Online marketers would best serve themselves by optimizing their search advertising investments to help level out the imbalance between supply and demand
As revenue at Martha Stewart Living Omnimedia continues to tumble, the New York-based company plans to eliminate its catalog business by year
San Francisco-based cataloger/retailer Sharper Image wants to clear the air over what it says is inaccurate and misleading editorial content published in “Consumer Reports” magazine
Gaiam, which mails the Real Goods, Harmony, and Living Arts catalogs, suffered a 17% drop in second-quarter revenue
(Direct Newsline) Public-safety equipment cataloger Galls is under investigation for allegedly failing to obtain proper licenses before exporting merchandise overseas, according to federal document.s
Packing is generally the last stage in the fulfillment process before the order is shipped out the door. So it’s also the last place you want to have
For teens, word of mouth is a prime driver of purchases. Ada, MI-based Blu Sphere hopes to capitalize on this with its debut catalog. Owned by Alticor,
If circulation trends are an indicator of economic health, then the catalog industry may finally be on the road