April Showers Bring MayCatalogs
In May, Direct Media’s Catalog Tracker service saw its biggest leap in year-over-year catalog circulation of the past few years. The Greenwich, CT-based
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Jacobs Gardner Founder Sells to Management
Bowie, MD-based Jacobs Gardner Supply Co., which mails the Jacobs Gardner Supply and Penny-Wise Office Products catalogs, was sold by founder Daniel Grossman
Speechless in Stamford
Having been rendered nearly speechless last week due to strep throat, I once again had cause to praise e-commerce. Even though I could talk only in tones
Sportman’s Guide Makes Its First Acquisition
The Sportsman’s Guide president/CEO Greg Binkley said in early 2003 that the company would be hunting for acquisitions. A year later, the South St. Paul,
Draper’s & Damon’s Gets a Facelift
Most baby boomers about to cross the half-century mark will proudly tell you, 50 is the new 40, if not the new 30. For marketers that target consumers
Sundance Catalog Sold
The controlling share of Sundance Catalog Co. was sold on July 2 to two private equity firms. Actor and Sundance founder Robert Redford and Sundance Catalog
Adieu to Rue de France Catalog
It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life
The Dos and Don’ts of List Exchanges
List exchanges when mailers agree to make their lists available to each other by trading names rather than charging the usual rental fee became more accepted
DMA Names Greco President/CEO
The Direct Marketing Association on July 7 named John Greco Jr. president/ CEO. He replaces Bob Wientzen, who left the New York-based organization at
USPS, Imagitas Test Catalog Change-of-Address Program
New movers make great prospects for home furnishings and housewares catalogers. They can also be steady customers who seemingly disappear from a cataloger’s