Survey: E-mail Click-Through Rates Down
First-quarter e-mail open and click-through rates have declined slightly, according to the latest E-mail Trend Report from New York-based online ad agency DoubleClick.
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What’s New
Power Up Hidden energy costs can run to hundreds of millions of dollars a year, says Jeffrey Hart, head of expense management firm Cadence Network Inc.
Will Strong Spring Mean a Strong Fall?
Life is good for catalogers at least according to Mokrynski & Associates. The catalog industry has been in the beginning stages of a recovery since late
Not-So-Risky Business
Barry Gilbert, the CEO of cataloger/retailer Smith & Hawken, got one of the biggest laughs at this year’s Annual Catalog Conference during the opening
Calling for a Scheduling Program
Home furnishings and accessories cataloger/ retailer Crate & Barrel has estimated annual sales of more than $750 million. But what the Northbrook, IL-based
Diligence Keeps Fraud at Bay
North American retailers last year expected to lose the equivalent of 1.7% of their online revenue to fraud, according to a research report published
Correction:
The packaging firm StarchTech Inc. is based in Golden Valley, MN, not Golden Valley, MI (O+F, May 2004, pp. 21-22). We regret the error.
Game, Set, Match-back
Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed
New and Improved
To say that catalogers would be lost without technology is an understatement. From merge/purging mailing lists on the front end to tilt-tray sorting SKUs
LIPSTICK ON A PIG
Many a cataloger has been wooed by the promises of quick fix technologies. And it’s easy to see why. The Websites of too many marketers are underperforming.