LIVE FROM THE ANNUAL CATALOG CONFERENCE: BigTray.com Sees Fit to Print
In an effort to reach a broader customer base, San Francisco-based online marketer BigTray.com launched a 130-page print catalog in March. A marketer
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LIVE FROM THE ANNUAL CATALOG CONFERENCE: Yes, There is a Doctor in the House
Chicago–Citrus catalogers were in season Tuesday afternoon at the Catalog Medical Center of the Annual Catalog Conference, as two competing companies
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Copy Expert Says: Guilt Sells
Chicago–Mothers aren
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Easy Come, Easy Go? Postal Bill Markup Postponed
Bad news, good news, bad news for the U. S. Postal Service. On the day after former Postmaster General Marvin Runyon died at 79, a postal reform draft
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
Live from the Annual Catalog Conference: Go Multichannel for Modeling
(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Five Quick Lessons from Williams-Sonoma’s Pat Connolly
The marketing landscape is changing. There
Live from the Annual Catalog Conference: Split Opinions on E-mail Append
(Direct Newsline) Chicago–Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a
Blair to Drop Crossing Pointe
Apparel and home goods cataloger Blair Corp. yesterday announced that it will drop its four-year-old women
Survey: Nearly One-Fourth of Web Sales Incremental
According to a recent survey of cataloger/retailers, the Internet is bringing in its fair share of incremental revenue. A mean 23% of their Web sales