Wasserstein Bullish on Bear Creek
For months the rumor mill was busy with tales of an impending sale of Bear Creek Corp., parent company of food gifts cataloger/retailer Harry and David
News
Finding Money in the Mail
Catalogers are extremely detail-oriented when it comes to analyzing customer demographics, sourcing product, developing eye-catching layouts, writing
New Product Review, with an Ops Eye
A major complaint of the operations team is that new marketing and merchandising initiatives don’t always work with the existing packaging supplies. To
The Return of the Initial Public Offering
After a heyday in the mid- to late 1990s, followed by a drop off during the past three years, it seems that initial public offerings (IPOs) are making
The Role of The Passion
Some catalogers reporting strong sales of Easter goods this year may have actor/director Mel Gibson to thank. Several mailers say that Gibson’s controversial
Location, Location, Location
Catalogers seeking a site for a new store have an advantage over marketers without direct mail divisions: They can apply their customer data to help them
Dead Man Walking: Spiegel Sell-off Begins
CEO Jack Shea has set some lofty goals for : $5 billion in ’95, he says. Many believe the company will get there. Right now, Spiegel looks really
BENCHMARK 2004 Merchandising
Availability of fresh or unique merchandise was a primary concern of more than a third of the respondents to Catalog Age’s 2003 Benchmark Report on Critical
Not So Suddenly, We’re Competitive
They’re singing my song. For fifteen years or so in the pages of this publication I’ve been applauding, endorsing, and recommending benefit copy for catalog
Don’t Stick to Your Knitting
Our reviewers this month assess the creative presentation of The Wool Connection, an Avon, CT-based cataloger of yarn, needles, books, and accessories