The Model Student
One of a minority of catalogers that practice environmentally responsible practices, according to San Francisco-based environmental advocacy organization
News
Get to Know Your Neighbors
Ever wonder why a McDonald’s might pop up right across the street from a Burger King? While a Brooks Brothers might not want to open next door to a Jos.
listings
NEW LISTS OFFICEMAX DIRECT BUYERS More than 1.1 million business owners, purchasing agents, office managers, and consumers have purchased from the OfficeMax
Multichannel Goes Mainstream
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
The Expected and the Unexpected
Some of the newer services offered by list firms make sense in the context of the companies’ original missions. Indeed, it’s not much of a stretch for
Analyzing the Analysis Options
Regression analysis, CHAID, predictive modeling. Even if you don’t bandy these terms about, surely you’ve heard them used. But do you really know what
For Most, a Happy Ending to 2003
For the all-important fourth quarter, 11 of the 15 publicly traded consumer marketers tracked by Catalog Age 73% reported revenue increases. That’s consistent
United They Stand and Save
For many catalogers, says Derrick Egbert, the whole can be greater and more cost-efficient than the sum of its parts. To that end, the industry veteran
Correction:
Harris & Harris Consulting Inc. provided fulfillment design, not facility design, for Dakin Farm (O+F, March 2004, p. 25). Bread Loaf Corp. of Middlebury,
As We Change Closes
Women First HealthCare, the parent of San Diego-based cataloger As We Change, folded the title in late March. Julie Martin, Dale Steele, and Nancy Casey