Taming Turf Wars
Getting operations personnel to work with the marketers isn’t always easy. Ops is concerned with the details, and marketing is concerned with sales, says
News
LETTERS TO THE EDITOR
Taxing Proposal Last month, O+F invited readers’ comments on a proposal by Sen. John Kerry to remove tax incentives for U.S. companies sending jobs overseas.
First Things First: The Three P Factors
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
Caswell-Massey: Cherchez Les Hommes
Toiletries marketer Caswell-Massey has been selling colognes and other products for men since 1752. But only recently did the Edison, NJ-based company
Stocks Gaining Strength
Ticker symbol Company Price as of 4/2/04 Total return 1 month Total return year to date Total return 12 months Relative strength vs. S&P 500 12 months
Burpee Goes Low-Carb with Cook’s Garden
Seeds and plants mailer W. Atlee Burpee & Co. may be more than 128 years old, but it’s hip to the current low-carb diet craze. The Warminster, PA-based
Eco Group to Launch Catalog Blacklist
ForestEthics isn’t afraid to name names. The San Francisco-based environmental advocacy organization is threatening to go public with a of catalogers
Making the Choice
CHOOSING the right service provider is both an art and a science. The choice is based on a complex blend of a personal working relationship with the individuals
The Renaissance List Firm
LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and
Sure Fit Files for Chapter 11
Citing an overly aggressive growth plan as the culprit behind its financial woes, Allentown, PA-based slipcovers manufacturer/marketer Sure Fit filed