An Inside Look at Open-to-Buy

| GEORGE MOLLO

ONE OF A CATALOGER’S LARGEST ASSETS is its inventory but if not controlled, inventory can quickly become one of its largest liabilities in terms of cash

American Girl to Close Call Center

| MCM staff

The American Girl catalog division of toy giant Mattel will shut its Eau Claire, WI, call center on June 18, according to the “Wisconsin State Journal.”

new catalogs

| Regina Ryan

Giggles & Gizmos After a test mailing in October 2002, educational toy cataloger Young Explorers rolled out a spin-off catalog, Giggles & Gizmos, in fall

Dishing in the Desert

| MCM staff

In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about

Creating a Dream Team

| Margery Weinstein

Eighteen years after founding Firefighters Bookstore, Peggy Glenn says she finally has her dream team of employees. It was getting people to buy in, to

Distribution Strategies

| Rama Ramaswami

If your operation doesn’t sell products in more than a couple of venues, investing in multichannel management systems may seem wasteful. But don’t overlook