Ecolab Connects the Dots with Its Catalog Acquisition
A $3.8 billion manufacturer/marketer of commercial sanitation and cleaning supplies, Ecolab had a direct sales force of nearly 12,000 reps in 70 countries.
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LETTERS TO THE EDITOR
Productivity Measures I read with interest the Frontline Fixes articles with regard to productivity measurement in a distribution environment in the March
The Right Market Research
Tracking the success of each store you operate and the stores’ share of their markets requires extensive research. Golfsmith International, an Austin,
Making a Fine-Art Catalog Finer
The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition
Dunn’s Catalog Too Close for Orvis’s Comfort
Some say that more and more consumer catalogs look alike. But Manchester, VT-based outdoor gear and apparel marketer Orvis is taking exception with one
Blair Hits the Runway With Women’s Careerwear
Warren, PA-based apparel marketer Blair Corp. is getting serious about its Irvine Park line of careerwear. To promote the meanswear collection
DWR Eyes IPO
Hoping to raise as much as $57.5 million, modern furnishings and accessories marketer Design Within Reach on March 24 filed papers for an initial public
Live from NEMOA: The Importance of PR
Cambridge, MA–Imagine you’re a toys cataloger having problems with your distribution center software during the holiday season. Imagine that a number