May I See Some ID, Please?
IN THE GAME OF TAG, you may soon be Thanks to deafening media buzz, even a casual reader knows that in the next few years retailers worldwide will track
News
Small Catalog Adviser: Selling Your Merchandise Concept
In simple terms, a catalog is a group of products showcased and sold on the printed page. How you present that merchandise, however, will determine your
My Twinn Goes Bust
Greenwood Village, CO-based doll cataloger My Twinn shut down operations less than a week before Christmas, leaving some customers without holiday merchandise.
Improved Momentum in the Third Quarter
Based on third-quarter results from the publicly traded companies tracked, consumer catalogers had reason to be optimistic about holiday sales. Eighty-one
Mailbox
Per your brief, Fulfillment Failures May Thwart Holiday E-Commerce [O+F Weekly Update, Dec. 10, 2003), I had ordered 90% of my holiday gifts online, both
Catalog Tracker: The Return of Free S&H
Several months ago, it appeared that free shipping offers were losing their luster. Among the books received by Catalog Tracker in July, for instance,
At Deadline
FINAL BIDS DUE FOR EXECUTIVE GREETINGS Prospective buyers of New Hartford, CT-based Executive Greetings which mails 15 business forms, labels, and stationery
Searching for Striped Paint
I don’t think that when you have 10 months of slowdown and a good Christmas season it’s time to rant and rave and hoot and holler. Chuck Goodman, president
Lists and Prospecting: Nonprofit Mailers Share Outlook for 2004
Nonprofit catalog mailers share many of the same concerns as for-profit catalogers when it comes to lists and prospecting. But nonprofits also have unique
Meat Mailers Take Mad Cow Disease in Stride
Despite news that mad cow disease, or bovine spongiform encephalopathy (BSE), was found in a slaughtered dairy cow, catalogers that sell beef say they