News

London–Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented by Andy

London–“Too often we don’t create messages, we excrete them,” declared legendary copywriter (and CATALOG AGE contributor) Herschell Gordon Lewis during

London–How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily, said

East Texas, PA-based Day-Timers is boarding the gift-selling bandwagon just in time for the holidays. The marketer of diaries and day planners on Nov.

London–Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion drawn

Bad news for PC Connection (NASDAQ: PCCC). On Nov. 17, the Merrimack, NH-based computer reseller announced that its GovConnection subsidiary

Watch out, U.S. Postal Service: Multititle apparel and home goods mailer Brylane says it is shifting a substantial portion of its package delivery business

After considerably expanding its catalog business in recent years, the Franklin Mint is scaling back on its entire operation. On Nov. 12, about 200 employees