Menswear Mailers Dressing for Success
Etiquette maven Emily Post once said that corporate dress codes often reflect the nature and culture of a business, and the business fashion of the times.
News
Lists and Prospecting: Holiday Prospecting–Ho-Ho-Ho or Ho-Hum?
List brokers contacted in September said that catalogers are prospecting more this holiday season than they had during the past two years though not much
New Web Catalogs
Active Mail Order It’s been a smooth ride so far for skateboard supplies and apparel company Active Mail Order, says chief operating officer Todd Melinn.
at deadline
CALIFORNIA ENACTS ANTI-SPAM LAW Beleaguered California governor Gray Davis on Sept. 23 signed into law a bill that will penalize those who send commercial
Micro Warehouse: What Went Wrong?
It’s tough to say what was more surprising: that Micro Warehouse, one of the industry’s largest and oldest computer catalogers, was selling the North
Merchandising Roundtable: Kansas City, Here We Come
What would a jeweler have to say about merchandising to a wholesaler of signage? Could a marketer of religious greeting cards learn anything about pricing
Who’s There?
Consumers who try to pass themselves off as business customers at the Website of Hero Arts, a wholesaler of arts and crafts products, will find the going
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Letter From an Admirer
Dear Mr. Del Franco:Although we’ve never met in person, I feel as though I know you after talking with you on the phone from Palm Beach some months ago
Financial Reports: Martha Stewart Living, Guitar Center
Martha Stewart